Here are some tips to help you on the business side of training. This was an article from
Rookie Personal Trainer Mistake #1 – Not focusing enough on people
Getting clients is a numbers game for new trainers. The guys at my gym who were doing well would talk to everyone. And I mean, everyone – even the people who you could tell wouldn’t sign up for sessions if you paid them. They knew that clients want to train and be seen with the popular trainer so they made themselves the most popular people in the gym.
Rookie Personal Trainer Mistake #2 – Not putting the hours in
You’ll hear top trainers and coaches talking about how they might do three or four sessions every morning, spend the afternoons writing and doing business development and take evenings and weekends off to spend time with the family.r.
Rookie Personal Trainer Mistake #3 – Not distinguishing yourself
In the gym I worked at, all the trainers wore black. Black shorts or sweat pants and a black tee shirt or polo shirt with a lime green stripe on the sleeve. From a distance, we looked no different to the members, and to them, they probably didn’t have a clue that we worked as independent trainers. In their eyes, we were gym employees, and one trainer was as good as the next.
Rookie Personal Trainer Mistake #4 – Not following through with your ideas
I had hundreds of great personal trainer marketing ideas throughout my time in the gym:
Start a class meshing Crossfit methods and strength training.
Develop a foam rolling workshop.
Offer weekly nutrition lectures.
Start a gym challenge, such as a triathlon, mini Olympics, or a powerlifting competition.
Develop and implement A six-week transformation challenge.
Make a running club so the long lines of people waiting for the treadmills can meet each other and enjoy the beautiful area the gym is located in.
Rookie Personal Trainer Mistake #5 – Not selling Yourself
Sales always freaked me out and were one of the major reasons I couldn’t drum up any business. The gym I worked at was competitive and if I didn’t sell a client right away there was another trainer more than willing to scoop them up.
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